Case study
Vintage Biker Visual Identity for Live Comedy Show
Elevated graphics and promotional assets for Laughmasters, inspired by 1960s vintage biker films.
- Date
- April 2025
- Client
- Cameron Lindsey!
- Roles
- Art Direction, Visual Identity, Graphic Design
Overview
For the past two years, I’ve produced the branding and graphic design for Cameron Lindsey’s live comedy show at Caveat Theater in NYC. The show requires finalized creative assets six weeks in advance to support promotion and ticket sales. Each iteration features a new theme, ranging from retro boxing posters to luxury and decadence, sci-fi, time travel, and magic.
For the latest show, we were inspired by 1960s vintage biker films. I initiated the campaign with a poster that combined digital painting, collage techniques, and Photoshop effects. Using the poster as a foundation, I designed a bright, energetic visual identity. This streamlined the rest of the project, allowing me to create a series of Instagram posts that generated interest and filled seats for the show.
Show Logo
Typography
Color Palette
Deliverables
Deliverables included a hero poster establishing the visual identity, a collection of Instagram posts for promotion, an event page banner for the Caveat website, and on-site show materials.
Social Media Posts
Title Card / Event Site Banner
The primary banner was used for the event webpage and the show’s video content. The “flying bikers” in this graphic were featured prominently across most promotional assets for the show.
Live Show Poster
Using a mix of collage, digital painting, and a few Photoshop effects, I reimagined the host as the main character of this 1960s biker-inspired poster promoting the show.
