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Case study

Coverage Area Illustrations for Insider Intelligence/eMarketer

Designed a series of clean, grid-based branded illustrations that brought warmth and consistency to a website's homepage.

Coverage area illustrations for Insider Intelligence and eMarketer
Date
August 2021
Client
Insider Intelligence / eMarketer
Roles
Digital Illustrations

Overview

I created a series of illustrations for the Insider Intelligence/eMarketer coverage areas, using a clean flat style that aligned with the brand’s visual identity. The illustrations lived on the coverage area landing page.

Using a Grid

Each graphic was thoughtfully designed using a 16px grid with 8px subdivisions to ensure visual consistency and proper alignment throughout.

An example of a coverage area illustration shown with their grid system

Ecommerce & Retail

Advertising and marketing coverage area illustration

Advertising & Marketing

Financial services coverage area illustration

Financial Services

Health coverage area illustration

Health

Technology coverage area illustration

Tech

Coverage area illustrations shown with their grid system

Conclusion

This project came during the rebrand following the merger of my former company, Insider Intelligence, and eMarketer. The new branding guidelines for illustrations had a geometric vibe but lacked a clear grid system. I used this opportunity to build one—and hoped it would set the standard for future illustrations across the team. Ultimately, these illustrations helped solidify our visual branding and delivered a clearer, more concise message across our coverage areas.