Case study
Podcast Ads for Insider Intelligence / eMarketer
Bold social ads for a podcast exploring the world of digital marketing, advertising, and commerce.
- Date
- September 2023
- Client
- Insider Intelligence / eMarketer
- Roles
- Art Direction, Digital Design
Overview
Developed a cohesive set of social media ads for Behind the Numbers, a podcast that explores the evolving landscape of digital advertising, marketing, and commerce. The campaign was designed to drive engagement and listenership across LinkedIn, Instagram, and the company’s public-facing website. Each ad was tailored to reflect the podcast’s analytical tone while maintaining visual consistency with the brand’s identity. Responsibilities included concept development, design execution, and optimization for platform-specific formats.
Deliverables
I was tasked with giving three options for stakeholders of this project. The first two options are variations of the same concept. The last option was a mix of a recycled pattern and an overlaid 3D render.
Option 1
Option 2
Option 3
All Layouts and Options
In order to present all layouts clearly, please take a look at the Figma document embedded below.